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1. Target the right audience through Facebook Ads

Facebook is one of the biggest social networks worldwide with 2.7 billion monthly active users. With that big an audience, it can become quite an ordeal to make your way to the right audience for your business. Luckily, Facebook Ads allow businesses to get heard in the right audience circles with the help of the following.

Core audience targeting

This targeting method allows you to narrow down your target audience on the basis of geography, interest, demographics, behavior, etc. When setting up an ad, pay attention to the audience targeting section where you will find all these options. 

For example, you can target people living in the USA who are interested in shopping online and are in the age group of 25-40.

Custom audience

This type of targeting is possible when you already have some sort of relationship with the people you are targeting. For example, you can target people in the USA who already have liked or followed your Facebook page.

Lookalike audience

As the name suggests, you can build new audience lists with characteristics similar to any of the existing audiences that you have with the help of this option. An example of a lookalike audience can be people with similar interests to the people who already are following you on Facebook. 

2. Match Ad Format to Objective

Facebook Ads are aimed at meeting the goals advertisers have in mind for their business. Based on this, Facebook gives various options in terms of ad objectives to enable advertisers to run the type of ads that would benefit them the most. Some of these ad objectives include website traffic, video views, and conversions.

While selecting an objective for your ad, pay attention to the creatives you are planning to use and match the ad format to the objective. For example, if you want to send traffic to the website, make sure to include a website link. Similarly, if the objective is to collect leads, don’t forget to add a lead generation form.

3. Define Budget for Facebook Ads

One thing that confuses advertisers the most is selecting a budget for the ads. How much should be spent in a day or a month can be a mindboggling question for most.

The answer lies in your goals and targets if you are not running ads for the first time on Facebook. Look at the historic data and see how much money you spent in a day and the result you got. Based on that data and your target (monthly/quarterly/yearly), select a ballpark figure and work around it.

However, if this is your first time running ads on Facebook, it is best to start with a small budget, understand the ROI, and increase the budget accordingly.

4. Develop Ad Creatives

Visuals are very important when it comes to converting people through ads. If the ad is not attractive enough, the results will not match your expectations. 

Having said that, it does not mean the background image of your ad creative should mesmerize the target audience. It means everything about your ad including the text, image, colors, etc. needs to speak to the target audience and convince them to engage with it.

While creating a Facebook Ad, ensure the following.

• Add strong call-to-action (CTA)
• Use compelling content
• Add pictures and visuals that match your offering
• Play around with colors

5. Tracking and Reporting

Measuring the performance of your ads is important and this is where Facebook Ad reports can help. The three things that can help you in tracking ad performance are given below.

• Define ad goals and set KPIs (key performance indicators) against which the ad’s performance can be measured
• Use metrics that are relevant to your goal to see how your ad performed. For example, if the goal is to send traffic to your website, check the Click Through Rate (CTR)
• Add Facebook Pixel to your website. Pixel is a tracking code that gathers data of people coming to your website after interacting with your Facebook Ads. It can help in creating audience lists and can assist in remarketing as well.

6. Learn from Case Studies

Facebook aims to make it easier for advertisers to create ads that convert. It has added several case studies and success stories to assist advertisers by helping them learn from the strategies used by others to achieve similar goals.

These case studies are useful in understanding what works best while targeting a particular audience and which strategies are more beneficial if a business is operating in a certain industry.

Conclusion

Facebook has evolved into a platform that allows not only social networking but also facilitates interaction between businesses and the end consumers.

Facebook Ads have emerged as the perfect solution for businesses to cut through the noise and make their voice heard in the right audience circles. While Facebook advertising can be tricky, the strategies shared in this post will help you succeed with ease.

About Hoplytics

Hoplytics is a digital marketing services provider that helps businesses achieve their goals through ingenious marketing strategies that deliver results